Communications expertise
to deliver publicity, gain customers & attract investment capital
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XTeam unites global team members with virtual game training

XTeam Training LTD offers the world’s leading virtual training game for strengthening corporate teams and managers, and adapting online play for real world success. Their combination of task-oriented group simulations and post-game debrief sessions provide global teams real-time interaction that’s fast, economical and effective.

In April 2011, I collaborated with XTeam on writing the homepage and various ABOUT US components for their new website.  I’m excited to help introduce this cost-effective way to train teams stationed across the globe to human resources departments in corporate America.  They are singularly focused on extracting virtual gaming’s unique potential to supercharge business teams and managers for better real-life performance.

United Parents in Reuters, SF Chronicle, NY Post

Strengthening their position as the leading solution for parents who want to safely guide their children’s online activities without sacrificing privacy, United Parents officially launched in North America in May 2011.  I helped tell their story to media outlets across the continent.  From tech bloggers to family & parenting reporters to writers covering startups, interest is strong for the first, next-generation online child-safety tool.  Coverage highlights included Reuters, San Francisco Chronicle, New York Post and Sirius Satellite Radio.

PKPR & SpaFinder Wellness Week Make an Impact…from 5,700 Miles Away

Wellness Week,’s biannual initiative aimed at helping people jumpstart healthier and happier lives took place again between March 21-27.  Spas and fitness centers across the U.S. offered ½-price and flat-rate $50 deals on everything from massage, wraps, and facials to nutritional counseling, acupuncture, yoga, Pilates, and more.

For the third time, New York PR superstars PKPR generated record media coverage for the world’s largest spa marketing and media company’s breakout event – managing national publicity simultaneously with over forty local campaigns.

I was thrilled when my friend and former employer Patrick Kowalczyk (‘PK’) tapped me to take the reins for Atlanta, Baltimore, Boston, Chicago, Dallas, Detroit, Houston, Miami, Orlando, Philadelphia, Tampa, Washington and a handful of smaller markets.  I once led the SpaFinder account at PKPR, and it was great to be back in that saddle.

Would I still have the same impact from 5,683 miles away (9146 km), where I now live in Tel Aviv?  Having secured seventeen local TV segments (in markets like ChicagoPhiladelphia, Houston, and Miami) amid more than 70 hits in all, I’m delighted to answer a resounding YES. (more…)