The tourism campaign approached me in 2010 to write promotional material for the “Win the Vibe!” contest on its Facebook page. The sweepstakes called for fans to submit user-generated content to vie for a travel package prize to Tel Aviv.  Its success led the campaign to tap me for other projects, including writing content for the page’s new custom tabs, a press release for the Tel Aviv Gay Vibe Beach Party in Cologne, Germany and promotional materials for the Tel Aviv Gay Vibe Endless Summer Weekend. I assumed the page’s administrator responsibilities, filled it with daily content and steered conversations with fans – all of which more than doubled the fan count within six months.

In 2011 the campaign will launch a companion website to book online travel packages and syndicate a daily rundown of the city’s LGBT events. ‘I’m excited to be the site’s webmaster and oversee blogging and publishing duties.

VISIT WEBSITE: www.telavivgayvibe.atraf.com