Reuniting with an irreverant genius like Hendra was a gas, and my outreach secured him top web culture coverage including Time.com, Wired.com, Politico, Salon.com, The Atlantic Wire and The Next Web.

For the third time, New York PR superstars PKPR generated record media coverage for the world’s largest spa marketing and media company’s breakout event – managing national publicity simultaneously with over forty local campaigns.

I was thrilled when my friend and former employer Patrick Kowalczyk (‘PK’) tapped me to take the reins for Atlanta, Baltimore, Boston, Chicago, Dallas, Detroit, Houston, Miami, Orlando, Philadelphia, Tampa, Washington and a handful of smaller markets.  I once led the SpaFinder account at PKPR, and it was great to be back in that saddle.

Would I still have the same impact from 5,683 miles away (9146 km), where I now live in Tel Aviv?  Having secured seventeen local TV segments (in markets like Chicago, Philadelphia, Houston, and Miami) amid more than 70 hits in all, I’m delighted to answer a resounding YES.

A broadband internet connection and Skype-out U.S. phone number handily trumped a 7-hour time difference between Tel Aviv and the eastern & central U.S. media outlets I vigorously pitched – resulting in numerous, rich stories in top outlets like the Atlanta Journal-Constitution, Boston Globe, Philadelphia Magazine and Washington Post.

Namaste.