The tourism campaign approached me in 2010 to write promotional material for the “Win the Vibe!” contest on its Facebook page. The sweepstakes called for fans to submit user-generated content to vie for a travel package prize to Tel Aviv.  Its success led the campaign to tap me for other projects, including writing content for the page’s new custom tabs, a press release for the Tel Aviv Gay Vibe Beach Party in Cologne, Germany and promotional materials for the Tel Aviv Gay Vibe Endless Summer Weekend. I assumed the page’s administrator responsibilities, filled it with daily content and steered conversations with fans – all of which more than doubled the fan count within six months.

In 2011 the campaign will launch a companion website to book online travel packages and syndicate a daily rundown of the city’s LGBT events. ‘I’m excited to be the site’s webmaster and oversee blogging and publishing duties.

VISIT WEBSITE: www.telavivgayvibe.atraf.com

Founded in 2002, the nonprofit is most famous for its triumphant Saki-Kaki bag distribution program, now in its ninth year. Both a convenient resource for dog-owners and an important visual reminder to pick up after their dogs, the familiar yellow boxes have succeeded in changing people’s attitudes about dog waste. Already in 75 municipalities and expanding, the boxes have reduced the amount of waste on Israel’s sidewalks  and punctured the myth that the problem was unsolvable.

Recognizing Israel’s children as its leaders of tomorrow, the organization launched in 2011 an educational initiative aimed at the nation’s kindergarteners. Entitled Because I Care, the energetic and uplifting curriculum has already demonstrated it can motivate children to believe their actions make a difference. Available on CD to educators free-of-charge, the mix of lesson plans, activities and worksheets is equipped to help young people understand core values of respect, teamwork, conflict resolution and more.

Because I Care  Israel is bringing about an epidemic of caring across Israel. When the concept of respect is embedded in society, every part of Israelis lives will change for the better.

VISIT WEBSITE: www.saki-kaki.com

A household name in Israel, Saki-Kaki provides dog-owners with convenient, disposable bags to clean up after their dogs via a network of eye-catching dispensary boxes on sidewalks and in parks. The program distributed over 5 million bags in 2010, and expansion continues throughout the country  more than seventy-five cities, Kibbutzim and Moshavim. In 2010 they tapped me to create their Facebook page and publish daily, relevant content to people interested in the core values of respect, teamwork, conflict resolution and more.

In 2011 I began collaborating with Because I Care – Israel to create content for their new website. Through this project, I’m excited to help the organization launch their newest project – an education program aimed at Israel’s kindergartners with the goal of raising a new generation of cooperative leaders and problem solvers.

VISIT WEBSITE: www.roaste.com

Initially I was hired for social media implementation  to research and publish relevant, coffee-related content to their Facebook page and Twitter feed. Through fan & follower engagement, including holding interactive contests on both platforms, creating a gifting application and monthly poll on Facebook and retweets and #FollowFridays on Twitter, I was able to grow their fan-base almost 600% (as of October 2010) and more than double their number of followers on Twitter.

My initial project included authoring original blog posts, which I did under the heading biscotti (get it?). I chronicled my journey from coffee lover to coffee geek via weekly posts where I cupped a different single-origin coffee. Later, I reached out to the fifty micro-roasters who sell through the site and began posting interviews with a number of them.

In March 2010 my role expanded to include PR services. I created ROASTe’s online press room and began both media and blogger outreach. Coverage includes: Boston Herald, Thrillist, The Seattle Times, WBZ-AM (Boston), WGN-TV (Chicago), Specialty Coffee Retailer, The Gourmet Retailer, Fresh Cup Magazine and Internet Retailer.