scottpiro.com » Copywriting

XTeam unites global team members with virtual game training

Scott Piro — Thu, 23 Jun 2011 12:33:48 +0000

XTeam Training LTD offers the world’s leading virtual training game for strengthening corporate teams and managers, and adapting online play for real world success. Their combination of task-oriented group simulations and post-game debrief sessions provide global teams real-time interaction that’s fast, economical and effective.

In April 2011, I collaborated with XTeam on writing the homepage and various ABOUT US components for their new website. I’m excited to help introduce this cost-effective way to train teams stationed across the globe to human resources departments in corporate America. They are singularly focused on extracting virtual gaming’s unique potential to supercharge business teams and managers for better real-life performance.

XTeam Training LTD

Scott Piro — Thu, 23 Jun 2011 12:02:25 +0000

VISIT WEBSITE: www.xteam-training.com

Tel Aviv Gay Vibe to Launch Website in 2011

Scott Piro — Fri, 21 Jan 2011 15:37:19 +0000

TEL AVIV GAY VIBE is a collaboration between Israel’s Ministry of Tourism, the Tel Aviv Tourism Board and Israel’s preeminent LGBT institution, the Agudah to fulfill the city’s promise as the world’s newest gay capital.

The tourism campaign approached me in 2010 to write promotional material for the “Win the Vibe!” contest on its Facebook page. The sweepstakes called for fans to submit user-generated content to vie for a travel package prize to Tel Aviv. Its success led the campaign to tap me for other projects, including writing content for the page’s new custom tabs, a press release for the Tel Aviv Gay Vibe Beach Party in Cologne, Germany and promotional materials for the Tel Aviv Gay Vibe Endless Summer Weekend. I assumed the page’s administrator responsibilities, filled it with daily content and steered conversations with fans – all of which more than doubled the fan count within six months.

In 2011 the campaign will launch a companion website to book online travel packages and syndicate a daily rundown of the city’s LGBT events. ‘I’m excited to be the site’s webmaster and oversee blogging and publishing duties.

Because I Care – Israel

Scott Piro — Fri, 21 Jan 2011 14:56:39 +0000

Because I Care – Israel improves environmental awareness and social kindness in Israel by strengthening the concept of respect in the hearts of Israelis. By focusing on education, the organization aims to raise a new generation of cooperative leaders and problem solvers.

Founded in 2002, the nonprofit is most famous for its triumphant Saki-Kaki bag distribution program, now in its ninth year. Both a convenient resource for dog-owners and an important visual reminder to pick up after their dogs, the familiar yellow boxes have succeeded in changing people’s attitudes about dog waste. Already in 75 municipalities and expanding, the boxes have reduced the amount of waste on Israel’s sidewalks and punctured the myth that the problem was unsolvable.

Recognizing Israel’s children as its leaders of tomorrow, the organization launched in 2011 an educational initiative aimed at the nation’s kindergarteners. Entitled Because I Care, the energetic and uplifting curriculum has already demonstrated it can motivate children to believe their actions make a difference. Available on CD to educators free-of-charge, the mix of lesson plans, activities and worksheets is equipped to help young people understand core values of respect, teamwork, conflict resolution and more.

Because I Care Israel is bringing about an epidemic of caring across Israel. When the concept of respect is embedded in society, every part of Israelis lives will change for the better.

VISIT WEBSITE: www.saki-kaki.com

Saki-Kaki Likes Facebook, New Website

Scott Piro — Fri, 21 Jan 2011 14:25:34 +0000

Saki-Kaki is the flagship program for Because I Care – Israel, a nonprofit organization dedicated to improving environmental awareness and social kindness in Israel by strengthening the concept of respect in the hearts of Israelis.

A household name in Israel, Saki-Kaki provides dog-owners with convenient, disposable bags to clean up after their dogs via a network of eye-catching dispensary boxes on sidewalks and in parks. The program distributed over 5 million bags in 2010, and expansion continues throughout the country more than seventy-five cities, Kibbutzim and Moshavim. In 2010 they tapped me to create their Facebook page and publish daily, relevant content to people interested in the core values of respect, teamwork, conflict resolution and more.

In 2011 I began collaborating with Because I Care – Israel to create content for their new website. Through this project, I’m excited to help the organization launch their newest project – an education program aimed at Israel’s kindergartners with the goal of raising a new generation of cooperative leaders and problem solvers.

United Parents Protects Kids Online

Scott Piro — Wed, 05 Jan 2011 07:19:10 +0000

United Parents Child Protection Service is the solution for parents who want to safely guide their child’s online activities and respect their privacy.

The group of internet security and child safety experts realizes that today’s children have more social interactions on the web than anywhere else. Their software identifies and roots out potential child predators and cyberbullies, while keeping the details of kids online conversations private.

I’ll be directing a national PR campaign for them in 2011 to introduce their solution to the U.S. market. In 2010 I did the copywriting for their new website and web app, which also included SMS alerts and administrative emails.

They are now in a closed beta program, which will soon expand to wider testing. Click here to register for their open beta and be notified when it’s available.

United Parents Child Protection Service

Scott Piro — Tue, 28 Dec 2010 16:35:22 +0000

United Parents Child Protection Service is the solution for parents who want to safely guide their child’s online activities and respect their privacy. The group of internet security and child safety experts developed patented technology utilizing more than fifty behavioral parameters to identify and root out potential child predators and cyberbullies. United Parents cares about children being exposed to potentially abusive interactions on social networks, instant messaging services and across the web.

VISIT WEBSITE: www.unitedparents.com

Bontune

Scott Piro — Tue, 28 Dec 2010 16:21:27 +0000

Bontune is a mobile social network for music lovers who want to express their mood by sharing the music on their phones. For many of us, our phones are our music players today; they hold millions of our favorite tunes. Bontune turns them into turntables, and lets you share your favorite tracks with all of your Facebook friends – anytime, anywhere. It’s also a free and easy way to hear the music that’s hot with your friends right now.

VISIT WEBSITE: www.bontune.com

Sparkeo

Scott Piro — Tue, 28 Dec 2010 16:06:11 +0000

Sparkeo is a flexible, easy and rewarding platform that allows you to create video courses, video lectures and any other type of instructional videos. With Sparkeo, you can create a thriving business while delivering a new learning experience to your viewers. The Sparkeo platform is intuitive and adaptable to your specific requirements, quick to learn and easy-to-use.

VISIT WEBSITE: www.sparkeo.com

Seital

Scott Piro — Tue, 28 Dec 2010 15:58:39 +0000

Seital – Marketing Strategy & Implementation provides start-ups and established organizations with support that combines high level strategy with quality tactical marketing and communication services. Seital’s extensive international network of best-of-breed partners includes graphic designers, animators, producers, public relations firms, translators, event organizers and more to meet their clients needs at the highest standard of excellence.

VISIT WEBSITE: www.seital.co.il