In Q4 2011, my work w/ nanoRep – the helpdesk that gets smarter with every question asked – produced another crop of PR results.  The highlights included new case-studies with nanoRep customers in Inc., InformationWeek and CRM Magazine.  They continue the streak generated by our first press release and media relations follow-up in August.  I also wrote the copy for three homepage slides – my proud contribution to nanoRep’s new website design.

Last summer I began working with innovative help-desk startup nanoRep, whose product is amazing and boasts two, patent-pending technological advancements over industry standards.  Other customer-support solutions successfully leverage social media to connect customers to reps quickly and easily, but in the big picture they all encourage the expansion of the support department.  That’s great for customers, but expensive for companies.  nanoRep is first to develop a solution, which not only provides a great user-experience for customers, but also allows companies to grow their business without escalating support costs.

As a result of my outreach, Read Write Web included nanoRep in a trend story alongside recognized help-desk leaders Zendesk and Assistly.  Other coverage included case-studies of nanoRep clients in InformationWeek, Internet Retailer and 1to1 Media, and writeups in E-Commerce Times, Business News Daily, MSPmentor, Startup Beat, TMCnet and Website magazine.