Launching ‘The Final Edition’

In May I teamed up with PKPR to launch a new humor website from comedy legend Tony Hendra.  TheFinalEdition.com launched with a no-holds-barred parody of NYTimes.com, imagining the paper’s last ever issue.  This Is Spinal Tap fans know Hendra from his role in the cult classic as band manager Ian Faith, but his comedy chops extend way beyond into breakout parodies like Not The New York Times (1978), Off The Wall Street Journal (1982), and one I worked on at PKPR in 2008, My Wall Street Journal.

Reuniting with an irreverant genius like Hendra was a gas, and my outreach secured him top web culture coverage including Time.com, Wired.com, Politico, Salon.com, The Atlantic Wire and The Next Web.

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August 25, 2011

Launching ‘The Final Edition’

In May I teamed up with PKPR to launch a new humor website from comedy legend Tony Hendra.  TheFinalEdition.com launched with a no-holds-barred parody of NYTimes.com, imagining the paper’s last ever issue.  This Is Spinal Tap fans know Hendra from his role in the cult classic as band manager Ian Faith, but his comedy chops extend way beyond into breakout parodies like Not The New York Times (1978), Off The Wall Street Journal (1982), and one I worked on at PKPR in 2008, My Wall Street Journal.

Reuniting with an irreverant genius like Hendra was a gas, and my outreach secured him top web culture coverage including Time.com, Wired.com, Politico, Salon.com, The Atlantic Wire and The Next Web.


March 24, 2011

PKPR & SpaFinder Wellness Week Make an Impact…from 5,700 Miles Away

Wellness Week, SpaFinder.com’s biannual initiative aimed at helping people jumpstart healthier and happier lives took place again between March 21-27.  Spas and fitness centers across the U.S. offered ½-price and flat-rate $50 deals on everything from massage, wraps, and facials to nutritional counseling, acupuncture, yoga, Pilates, and more.

For the third time, New York PR superstars PKPR generated record media coverage for the world’s largest spa marketing and media company’s breakout event – managing national publicity simultaneously with over forty local campaigns.

I was thrilled when my friend and former employer Patrick Kowalczyk (‘PK’) tapped me to take the reins for Atlanta, Baltimore, Boston, Chicago, Dallas, Detroit, Houston, Miami, Orlando, Philadelphia, Tampa, Washington and a handful of smaller markets.  I once led the SpaFinder account at PKPR, and it was great to be back in that saddle.

Would I still have the same impact from 5,683 miles away (9146 km), where I now live in Tel Aviv?  Having secured seventeen local TV segments (in markets like ChicagoPhiladelphia, Houston, and Miami) amid more than 70 hits in all, I’m delighted to answer a resounding YES. (more…)


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