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As a result of my outreach, the United Parents Child Protection Service™ and its CEO Hanan Lavy were featured in technology reporter Byron Acohido’s USA Today story on internet risks for children. The article includes a pair of quotes from Lavy, and United Parents is the only online child-safety product mentioned.
Strengthening their position as the leading solution for parents who want to safely guide their children’s online activities without sacrificing privacy, United Parents officially launched in North America in May 2011. I helped tell their story to media outlets across the continent. From tech bloggers to family & parenting reporters to writers covering startups, interest is strong for the first, next-generation online child-safety tool. Coverage highlights included Reuters, San Francisco Chronicle, New York Post and Sirius Satellite Radio.
United Parents Child Protection Service is the solution for parents who want to safely guide their child’s online activities and respect their privacy.
The group of internet security and child safety experts realizes that today’s children have more social interactions on the web than anywhere else. Their software identifies and roots out potential child predators and cyberbullies, while keeping the details of kids online conversations private.
I’ll be directing a national PR campaign for them in 2011 to introduce their solution to the U.S. market. In 2010 I did the copywriting for their new website and web app, which also included SMS alerts and administrative emails.
They are now in a closed beta program, which will soon expand to wider testing. Click here to register for their open beta and be notified when it’s available.