Because I Care – Israel

Because I Care – Israel improves environmental awareness and social kindness in Israel by strengthening the concept of respect in the hearts of Israelis. By focusing on education, the organization aims to raise a new generation of cooperative leaders and problem solvers.

Founded in 2002, the nonprofit is most famous for its triumphant Saki-Kaki bag distribution program, now in its ninth year. Both a convenient resource for dog-owners and an important visual reminder to pick up after their dogs, the familiar yellow boxes have succeeded in changing people’s attitudes about dog waste. Already in 75 municipalities and expanding, the boxes have reduced the amount of waste on Israel’s sidewalks  and punctured the myth that the problem was unsolvable.

Recognizing Israel’s children as its leaders of tomorrow, the organization launched in 2011 an educational initiative aimed at the nation’s kindergarteners. Entitled Because I Care, the energetic and uplifting curriculum has already demonstrated it can motivate children to believe their actions make a difference. Available on CD to educators free-of-charge, the mix of lesson plans, activities and worksheets is equipped to help young people understand core values of respect, teamwork, conflict resolution and more.

Because I Care  Israel is bringing about an epidemic of caring across Israel. When the concept of respect is embedded in society, every part of Israelis lives will change for the better.

VISIT WEBSITE: www.saki-kaki.com

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October 2, 2011

‘Because I Care – Israel’ Gets New Website

Because I Care – Israel, the nonprofit organization dedicated to improving environmental awareness and social activism in Israel, has lauched their new website, and it looks tremendous.  I’m proud to have authored all its core content.  An extremely talented graphic designer named Tamar Yadin did all the artwork and social media integration.  Congratulations!


January 21, 2011

Saki-Kaki Likes Facebook, New Website

Saki-Kaki is the flagship program for Because I Care – Israel, a nonprofit organization dedicated to improving environmental awareness and social kindness in Israel by strengthening the concept of respect in the hearts of Israelis.

A household name in Israel, Saki-Kaki provides dog-owners with convenient, disposable bags to clean up after their dogs via a network of eye-catching dispensary boxes on sidewalks and in parks. The program distributed over 5 million bags in 2010, and expansion continues throughout the country  more than seventy-five cities, Kibbutzim and Moshavim. In 2010 they tapped me to create their Facebook page and publish daily, relevant content to people interested in the core values of respect, teamwork, conflict resolution and more.

In 2011 I began collaborating with Because I Care – Israel to create content for their new website. Through this project, I’m excited to help the organization launch their newest project – an education program aimed at Israel’s kindergartners with the goal of raising a new generation of cooperative leaders and problem solvers.