In June 2010, Seital - Marketing Strategy & Implementation added me to their team of experts to lead media and blogger relations for Israeli startup tawkon, developers of the only mobile app that shows your cell phone radiation exposure in real-time and suggests ways to lower it.

I drafted pitches and conducted outreach for multiple campaigns over a five-month period, including ‘The People’s Video Letter to Apple‘ (which I also co-authored and made cameos in ‘ 0:12, 0:46) and the launch of tawkon-for-Android. Coverage included The New York Times, The Wall Street Journal, Reuters, Financial Times, WIRED, CNET, Gizmodo, TheStreet, ABC News Radio and Kurt the Cyber Guy.